Find the perfect location for your new flexible office with the help of our research-led location planning insights


Whether you’re just starting out as a flexible office operator or expanding an existing brand into a new area, choosing the right location is critical. In fact, location is so important in commercial property that it can be the difference between your flexible workspace succeeding or failing.


But how can you be sure you’re making the right choice when it comes to office location? That’s exactly what our location planning service is for – helping you to confidently choose property in an area that’ll give your flexible office the best chance of success. This is location intelligence you can’t do without.

Office location intelligence

Many factors go into making an area or specific property a good choice for a flexible workspace, but they vary depending on what your aims are. That’s why our location planning service adapts to you, delivering the specific insights that you need. Our insights can include:

Demographics

Who lives in your target areas, what do they do, and how do they travel? We can help you to understand the demographic makeup of a location so you know how well it aligns with your target market and whether it’s a good fit for your workspace.

Commercial Property Costs

The price or rent costs of commercial property varies massively from area to area, but that’s only one part of the story. We can help you to understand how local property costs match up to local opportunity, so you can make an informed decision based on cost/benefit analysis.

Market Size

Not everybody needs a workspace, so an area’s population size doesn’t necessarily perfectly match local demand for a flexible office. We can determine what the real market size is, and how well positioned you’ll be to capture a healthy share of it so you can generate revenue projections.

Local Competition

The number of flexible offices in the country is growing, meaning more competition for you. We can identify all potential competitors in the areas you’re interested in, analyse their share of the market, and help you to understand how likely you are to be able to make an impact.

Why is location planning so important?

 

Location is a huge factor in any property market, so it’s no surprise the same is true in the flexible office sector. But recent changes in the way we work have arguably made it more important than ever before.


With the emergence of working from home as a popular format, city centres aren’t the only areas that office property makes sense in any more. Towns, suburbs, and rural areas now all present a great opportunity to capture a new market of people looking for a workspace to escape from their home office to.


There are also thousands of new property opportunities opened up by the decreasing importance of brick-and-mortar retail, meaning you no longer have to limit your search to just business parks and commercial centres. High streets, shopping malls, and other retail hotspots are now fair game for office property.


Read more about the importance of location strategy in the flexible office market on our blog.

Why choose us for location planning research?

 

Our aim is to give flexible office operators an edge in the market through sophisticated research services. We’ve got experience working with operators of all sizes, from new entrants to established names, so we know what works and what doesn’t.


With almost 40 years of combined experience in the commercial property sector between members of the team, we’re uniquely positioned to give you the location insights that make a difference.

Book a call with Zoe Ellis Moore to discuss your location planning